© 2021 by the Regents of the University of California. Tell us a little bit about the history of 1-54 Contemporary African Art Fair. MI: So I want to get back to you as a person, as a business woman. And this year I have to say we have had the chance to show the Meditation Tree from Ibrahim El Salahi, which is going to a beautiful, a huge sculpture of a tree that he has produced especially for 1–54. MI: Yeah, I agree with you. I think London is the most exciting one for us because it's our most ambitious project due to the courtyard and the size of the installation we do in the space. We had an amazing offer with our partner that we couldn't refuse. Touria El-Glaoui is the founder of 1-54, the first leading international art fair dedicated to contemporary art from Africa and its diaspora. I also knew that I needed quite an international city to launch 1–54 and I was more familiar with the surroundings in London because I was living in London. Touria El Glaoui: Growth. The founder of the 1-54 art fair on giving African artists international visibility, … Touria El Glaoui. We have Rashaad Newsome coming over from the U.S., we have Gaylene Gould, and obviously different curators, such as Marie-Ann Yemsi, coming over, and Renée Mussai. But at the same time, I think, when it comes to challenges, we all face the same. Touria El Glaoui a accompli un travail éno... Voici le portrait d’une « guerrière » au service de l’art contemporain africain en un mot, un geste et un silence. The founder of the 1-54 art fair on giving African artists international visibility, … First you are in New York, I mean, America through New York, and then African through Marrakech—how did it come for you to expand in such a short year, as where for other art fairs it takes a little bit of a longer time to be able to operate at different networks and how do you explain this rapid growth and success for 1–54? In this episode, Andrew talks to Founding Director of 1-54 Contemporary African Art Fair, and one of Juene Afrique magazine's 2019 50 most powerful women in Africa; Touria El Glaoui. So, it was the best choice, Marrakech is very close to Europe and has a direct flight to the U.S. 1 … Touria El Glaoui is the founding director of the 1-54 Contemporary African Art Fair, which takes place in London and New York every year and, in 2018, launches in Marrakech. LONDON — Though Touria El Glaoui is the daughter of Hassan El Glaoui, the celebrated Moroccan figurative painter who died in June, she never thought she would end up working in … Touria El Glaoui, London, 2013. In our first couple of years, we were also collaborating with galleries who didn't have the means to come to 1–54 and we helped them with grants, showing them how to do the grants that would support their participation to art fairs. I think, the title of having a number was something that was important to me as it is also difficult to choose one language in Africa. 2K likes. But, we have had others who have been extremely successful, who have benefitted from every international collaborative opportunity they could be involved with. ENTRY FEE. Art fair curator Touria El Glaoui is on a mission to showcase vital new art from African nations and the diaspora. But I feel that our model is very different, we're probably the only fair that is privately owned and does not have other groups, such as investors, involved, so the timeline for decision making is very short and as the founder I know what the mission is and I'm still very dedicated to it, which is improving the visibility of artists from Africa in the international market, and for me there is no question about that. You most often find the modern artist and what we can call our masters more in the Sotheby's and so on auctions than you can find them in a dedicated art fair. How would you describe your role? African art broke records at Sothebys on April 2, 2019. El Glaoui began her career in the banking industry before founding 1-54 in 2013. Touria El Glaoui has done an enormous job for the international recognition of African artists. A new map: Deep history and the far future at TEDGlobal Session 1. Touria El Glaoui speaking at 1–54 London, October 2, 2019. Read more Born in 1974, Touria El Glaoui is the daughter of the great Moroccan painter Hassan El Glaoui and granddaughter of the former Pasha of Marrakech, Thami El Mezouari El Glaoui. First of all, you don't use the term “Africa” in your title, it's “1–54.” It's not the city. Now in its seventh year, 1-54 has expanded beyond its London edition into an internationally acclaimed fair in New York and Marrakech. 1:54 London 2017 showcases 42 leading international galleries, presenting over 130 African and African diaspora artists across the East, South and West Wings of Somerset House. The most common challenge galleries on the continent are facing is not having a strong collector base, but they are also in charge of building this because it is very important for the profitability of their gallery and I think, until they know the collector base in their own country is much stronger, they will need to depend on collaborative experiences. But I really feel like today I find a whole network of support because I'm a woman and I have done it, which is very exciting too, even though I feel like I'm less, I don't know how to say it, enjoying the surprise factor of having the identity of a woman. Initiated by Touria El Glaoui in 2013, 1:54 Contemporary African Art Fair will return to London between the 6th – 9th October 2016, marking its fourth consecutive edition at Somerset House. There are more men in higher positions so I'm facing more men on a day-to-day basis in terms of sponsorship, in terms of leadership in museums, in terms of gallery directors. She shares beautiful, inspiring, thrilling contemporary art that tells powerful stories of African identity and history — including works by Senegalese photographer Omar Victor Diop, Moroccan artist Hassan Hajjaj and Zimbabwean painter Kudzanai-Violet Hwami. She began her career in the banking industry as a wealth management consultant before moving to London in 2001 where she undertook various business development positions in the Telecom/IT industry. We would pose for family portraits in his studio; his art was always a complete part of our family and our family life. What are the challenges you face running the type of business predominately dominated by men? So, you know, is the African arts, as we can see very much in American arts, so just at the top of its level and it just keep pushing boundaries—is it something that is just trendy or is it something that is going over timeless, everlasting? Touria El Glaoui is the Founding Director of 1–54 Contemporary African Art Fair, which takes place annually in London, Marrakech and New York. I think that everyone has a duty to make sure representation is equal. There's definitely possibility in sharing some of their artists and getting something else out of it. Touria El Glaoui is the founding director of 1:54 Contemporary African Art Fair, which takes place in London, New York and Marrakech every year. There are very few women, let alone owning, and running and directing. TEG: So, there were different moments, the things I did for my dad's work, before creating the fair, they really helped me understand how to develop my own platform. I think London is a more appropriate environment for contemporary art rather than France, which is more anchored in modern art and also traditional African art. ART AFRICA in conversation with Touria El Glaoui . We also have Shiraz Bayjoo who is doing our Lounge Commission, Larry Achiampong is creating an immersive exhibition, and also significant organizations such as the 198 contemporary arts who will be participating as a part of Special Projects. We have the chance to appeal to African American collectors in the U.S., which is not the case from London. Art from Africa has always been a fascination of the West; it has inspired so many artists, designers, different aesthetic movements, so I don't think it has ever been trans—I think the proliferation of conversations about what we were talking about before, about appropriation, politics, and authorship happening now, reflect that really well. Touria El Glaoui, Founding Director of 1-54 Contemporary African Art Fair. VIP Talk Marrakech 2020 | Inclusivity in Arts, Culture and Commerce. Touria El Glaoui. I'm quite sure now that it was the right decision in terms of trying to do it in parallel to Frieze and choosing London as a very international capital. But the fair is also commercial, but it doesn't operate like the other art fairs. This year 1–54 FORUM is being supported by Christie's Education, which is partly why 1–54 FORUM is able to offer an extensive programme. This year marks it’s fifth consecutive edition at Somerset House, London. She made me realize it was probably the first time a lot of these artists would be exhibited internationally and it had to be done with all this construction in mind. translators. PHOTO: VICTORIA STEVENS. Her father, Hassan El Glaoui, a painter of figurative scenes of horsemen and landscapes, now in his nineties, is arguably the best-known Moroccan artist of his generation.She talks often of her fond memories of the ‘smell of paint drifting from his studio’, and both her sisters are artists. I was fascinated by the art scenes I was discovering, and I started thinking of putting it all together at the end of 2011–2012 when exactly at the same moment I was really enjoying myself creating and cocreating this show for my dad in London. I also had the chance to travel with him to museums and see a lot of art, which is probably very unique because in Morocco as a child I didn't have any of the museums or structure that you might find in Europe or the United States to cultivate this art education. It was just a question of timing, of gathering enough information to know if it was going to be possible for the fair to make it there. Some years ago, before certain elected officials would turn the concept of globalism into something to be afraid of, rather than embrace, Touria El Glaoui—founder of the 1:54 Contemporary African Art Fair, which opened at Pioneer Works in Brooklyn today and runs through Sunday—began considering a frustrating reality. 1–54 is now a world-leading platform dedicated to contemporary art from Africa and its diaspora. TEG: Well, the growth is definitely a result of the support we've received from other exhibitors, but also from the different audiences that we have, the patrons and different sponsors who allow us to have the fair continually. I really believe that, I think starting a business or being in the arts is quite a challenging journey and I don't believe it's an easier one for men. So, all those different variables came in place to make it a success for us and to be able to function on the continent. But 1–54 is also the product of my experiences traveling around Africa while working in telecoms, where I was developing and selling different technology solutions to different countries in Africa. Photo: Chris Saunders. And ready or not, the speakers are thrust onto the stage, one by one. This is the first session of TEDGlobal 2017, themed “a new map,” a […]. TAGS Women in the Arts. It's a city where the institutions, the art partners, but also that I knew very well that didn't have a fair, so that's also one of the factors. I realized that this international visibility was part of the reason for his success. Touria El Glaoui, daughter of famed Moroccan artist Hassan El Glaoui (who was famously encouraged by Winston Churchill), is the founder of 1-54. Feminism. Mariane Ibrahim, Touria El Glaoui; Touria El Glaoui. African Arts 2021; 54 (1): 94–101. Among the record-breaking works was "La Sortie du Roi" by Hassan El Glaoui, which sold for 137 500 £. Every time I hear they've done an amazing residency program, or they have been granted an awarded something, I know that they have done a lot of research and collaborated throughout the journey in order to have more international visibility. Photographs by Paul Kodjo on the back wall. Koyo Kouoh (left) in conversation with Sonia Lawson (center) and Othman Lazraq (right) during 1–54 London talks program, October 2, 2019. 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